'Oh that's expensive! Much more than the last instructor'
Two ladies actually said this to me last night...
...they had a bit of a shock when they returned to a class
they used to do that I've taken over from someone else.
In the past I would've apologised for the increase but
having worked on my own self-worth
a lot recently I
now make no apologies for the fact I charge more than
other Pilates instructors.
(It's not that I think I'm better than the other instructors -
the only difference is I charge what I know I'm worth!)
Next month is my 20 year anniversary in the fitness industry -
--------------------------------I know I don't look old enough!!
But...I did my
first 'vocational' qualification in the semester
break during my 2nd year at uni in 1996.
... I've got a degree... I've got 20 years experience... I've done
multiple vocational qualifications... I've spent thousands
developing my skills & knowledge...
...I don't 'just' teach classes; I provide an experience, a 'journey'
(cue the cheesy X-factor music...)
So why
shouldn't I charge a 'premium'???
It's the same for everything we do - Darren is the
most 'expensive' PT, our bootcamp is the most
'expensive' bootcamp....
...but that's because when you come to Achieve Bootcamp
it's not simply 12 sessions of exercise...
...it's accountability
...it's a guarantee of success
...it's support outside the sessions
...it's the online membership program guiding you
every step of the way
...it's our knowledge
...it's our experience
...it's our other wonderful members
...it's our easy to follow nutrition program
...yes that's right - IT'S THE JOURNEY (oh dear, twice in one email)
If you're ready to start your journey come and join us...
http://www.achievebootcamp.co.uk/about-coventry-bootcamp/
Fran xx