I hate those cheesy headlines and the adverts you get at the side of Facebook.  

The ones that promise a 'Flat Belly in only 5 days' or a 'Weird Trick for Torching Belly Fat'.

There were plenty of those type of things around this morning as April Fools articles. 

They all prey on our insecurities about having a belly or a muffin top.  To be honest, in our early days we had some similar strategies.

Make people feel shit about themselves then offer a solution at a price.

We still offer the same services but from a very different place.  

Our whole strategy is to focus on helping our members feel great about themselves and build their confidence from day 1.  

Yes, our nutrition plan helps create a flat belly.

Yes, our fitness plan improves strength and muscle tone.

But most important we build the health and mindset of our members so looking in the mirror doesn't make them feel crappy.

Now, risking sounding like a complete hypocrite; I've spent most of the day putting together a 5 day Kick start for our spring clean bootcamp that starts on Monday.

I'm just making it look pretty then I'll be uploading to our private members site for them to get started, plan their shopping trips and have time to ask questions before it kicks off.

The reason I put this together wasn't some fancy marketing strategy, it was because I need it myself.  

I'm feeling tired and sluggish, I've needed an afternoon nap most mornings this week.  You shouldn't need a nap in the morning if your body if running well.

If you would like to join us and go through it together you can sign up at www.achievebootcamp.co.uk/selected 

Darren 'nap time' Checkley